STEREOTYPES PSYCHOLOGICAL ANALYSIS IN HUMAN BEHAVIOR: EMPIRICAL STUDENTS RESEARCH

Abstract

The relevance of the study is related to the need to generalize and systematize theoretical knowledge and empirical data on understanding stereotypical thinking and its influence on human behavior, including the younger generation of students. The article analyzes the concept of "stereotype" as a cognitive and social psychology phenomenon, provides a comparison of stereotypes classifications, types and functions; a modern research literary review the stereotypes influence on interpersonal relationships, behavioral strategies, etc in the CIS (Commonwealth of Independent States) countries and Kazakhstan. The purpose of the article is to study the stereotypical behavior and thinking of student youth and their psychological understanding, analysis and identification of the characteristics of stereotypical thinking and behavior of students. Research methods - generalization and analysis of theory, survey and methodology for assessing the mythologies of conformity. In the empirical part of a survey was the understanding stereotype phenomenon and their awareness by students conducted named by Al-Farabi Kazakh National University on different faculties of 1-2-year students. Al-Farabi Kazakh National University 104 students took part in the survey. According to the students, stereotypes have a limiting function in development, but at the same time, according to the "method of proverbs was revealed that more than 90% of the students in the sample are susceptible to stereotypical perception and thinking. Consciously, the majority of students surveyed (69%) have a negative attitude to stereotypes, and 31% of respondents believe that stereotypes help in life and at work. The conducted research will make a certain contribution in the context of Kazakh psychological science to the consideration of this phenomenon.

Keywords: stereotype, students' attitude to stereotypes, positive and negative stereotypes, stereotypical perception and thinking.