THE ROLE OF SOCIAL PROGRAMS IN IMPLEMENTING BUSINESS SOCIAL RESPONSIBILITY IN THE REPUBLIC OF KAZAKHSTAN: EMPIRICAL RESEARCH

Abstract

This study analyzes the features of social programs on corporate social responsibility and examines the difficulties and shortcomings of its implementation. The main goal of the research is to study the influence of social programs on an effective implementation of social responsibility in the business. Social programs are aimed at solving socially significant tasks and improving the social well-being of citizens. The article presents the research results conducted in 2023 to study the social responsibility of Kazakhstani business. The obtained research results indicate the insufficient effectiveness of social programs and mechanisms of their implementation in ensuring social responsibility in the business. During the study, respondents noted their desire to receive support and assistance from management in solving important life problems. Thus, the results of the conducted research demonstrate the necessity of increasing the competitiveness of social programs in implementing business social responsibility and strengthening efforts to prevent social inequality. The analysis also show that social programs need to be regulated by the government. The development and improvement of social programs for the effective implementation of business social responsibility have significant practical importance.

Keywords: corporate social responsibility, social responsibility, social programs, entrepreneurs, social investments.