Sociological analysis and evaluation of the effectiveness of information support of preventive work to non-spread infections during the COVID-19 pandemic

Abstract

Introduction to the topic of the study: the article presents the results of a sociological study on the features of preventive work to prevent the spread of new respiratory infections, including coronavirus infection in the context of the COVID-19 pandemic, conducted in 2022-2023 by employees of the Karaganda Medical University and the Karaganda University named after Academician E.A. Buketov.

The goal, main directions and ideas of the scientific research were the sociological analysis

and assessment of the effectiveness of information support for preventive work to prevent the spread of infections in the context of the COVID-19 pandemic.

The scientific and practical significance of the work lies in generalizing world practice and experience in the implementation of various models and methods of communication between the state, the public health system, on the one hand, and the population, on the other, in a crisis medical situation. A methodology for assessing and indicators for measuring the effectiveness of the implementation of information support for the prevention and control of epidemics and infections was proposed. Brief description of the research methodology: conducting a survey using a questionnaire through a Google form among the population of the Karaganda region as a consumer of medical information.

Main results and analysis, conclusions of the research work: conclusions are formulated that, as practice has shown, communications and mass media as mechanisms and means of producing and transmitting medical information to the population are of great importance in the context of global epidemics and pandemics.

The value of the study (the contribution of this work to the relevant field of knowledge is the development of recommendations for improving the effectiveness of preventive work, taking into account the change in the structure of consumption of medical information by the population and the increasing influence of digital media.

The practical significance of the results of the work is the presentation of the results of a sociological study on the impact of information on the population during a pandemic.

Keywords: prevention, medical information, information support, COVID-19, digitalization, public health, communication.