Analyisis of social addvertising effectiveness to reduce smoking among youth in Kazakhstan

Abstract

The purpose of the current paper is to examine the impact of social ad­ vertising to reduce smoking among youth in Kazakhstan. The effectiveness of social advertising personal health threat and the treat of passive smoking were measured with the use of factor and regression analysis on a sample of 466 respondents. The findings indicate statistically significant impact of advertising depicturing the threats of passive smoking to others, whereas the advertising message with treat to personal health was not proved to be statistically significant. Recommendations are given as to develop more effective social advertising.