Lifestyle and consumer choices of the Kazakhstan middle class

Abstract

Topic of the middle class remains one of the most pressing questions of contemporary Kazakh society. This article focuses on the definition of Kazakhstan middle class’ lifestyles and leisure practices. This article presents some results of a sociological research conducted in April 2013 with the support of the Centre of Sociological Research and Social Engineering in Almaty, Kazakhstan in order to determine the values and economic strategies of Kazakhstan middle class. Within the research a survey and expert interviews were conducted. The authors developed an approach to allocate the middle class of Kazakhstan; also in this article authors provided the evaluation and analysis of the current lifestyle of Kazakhstan middle class.