Outside of the "Big" and "everyday creativity".

Abstract

This article deals with J. С.Kaufman’s opinion about creativity that has been translated into Kazakh. We think that creativity is what you do live for. It’s a new created valuable thing and it can be as an idea, a joke, a literary work, a painting or musical composition, a solution, an invention etc. The range of interest can be found in any areas. Creativity can be expressed in a number of different forms, depending on the unique people and environments. Most people associate creativity with the fields of art and literature. For J.С. Kaufman it’s like a marketing research. We mean to create something new to solve clients’ needs.