Digital dependency and resource functions of social networks in the life of generation Z

Abstract

In the context of rapid digital transformation, social networks have become a central component of everyday life for Generation Z, significantly transforming communication, identity formation, and information consumption patterns. Despite the growing volume of research, the dual nature of social media as a functional resource and potential source of digital dependency remains understudied, especially in the context of Kazakhstan.

The aim of this study is to determine whether social networks function primarily as a digital resource or contribute to the formation of digital dependence among young people in Almaty, and to identify socio-demographic and behavioral factors, affect the intensity and patterns of online interactions.

The study uses a quantitative research scheme based on 787 respondents. The methodological framework includes descriptive statistics, correlation analysis, cross-tables and statistical testing using SPSS software.

The results of the study show that social networks play a dual role in the lives of generation Z. On the one hand, they facilitate access to information, support skills development and improve social interaction. On the other hand, heavy use is largely related to anxiety, procrastination, decreased concentration, and compulsive behavioral patterns.

The scientific contribution of the research is to promote digital sociology by empirically demonstrating the coexistence of resource-oriented and dependent behaviors within a single user group. The findings highlight the importance of contextual and analytical approaches to understanding digital interaction.

The practical significance of the study is reflected in its applicability to educational institutions, youth-oriented programs, and digital literacy policies aimed at promoting healthier and more balanced online behaviors among Generation Z.

Keywords: social media; Generation Z; digital dependency; digital practices; youth.