Social prejudices as regulators of specific interpersonal relationships.

Abstract

The article examines social prejudice as a concept referring to the characterization of intergroup relations; is relevant to a particular social group, as well as to the individual subject to its identification with the group. Being an intergroup phenomenon, prejudices manifest in interpersonal relations. Prejudice extends to other contexts. For example, the bias against advertising, products of national or foreign production, tabloids, Brazilian soap operas. The paper also describes the content of «discrimination» which is close in meaning to the concept of bias (negative attitude to anything and anyone); depending on the display area there are singled out some prejudices such as racial, ethnic, gender, religious, agebias, prejudice against sexual minorities, alcoholics, drug addicts, criminals, thick or thin, etc.